Bloomlife creates a wearable fetal monitor for high-risk pregnant women. They had a companion app for their monitor, but wanted to engage women earlier in pregnancy to create healthier pregnancies overall. A product manager and I were hired to design a concept for this app experience.

Product design consultant working with a product manager.

Design an app experience that would engage women with app earlier in pregnancy and maintain engagement.

From New Zealand where I was traveling I led sketching sessions and we converged on a few of our best ideas. These are the wireframes I created as a convergence of our sketches.

These are a few of the visual designs for our app concept.